Turning bugs into marketing opportunities

Electronic Arts (EA) had a bug in the latest Tiger Woods golf game that allows Tiger to walk on water to hit a ball sitting on the top of a pond which became known as the “Jesus Shot”. EA took a creative approach on how to respond and created what is sure to be a viral video bringing more attention to the game. Joystiq has an article talking about it which includes the video.

Engadget's switch: The case for iPhone formatted pages

Engadget, the immensely popular tech blog, had followed the standard best practices and created a mobile version of their site for all cell phone users. They had many requests for iPhone optimized versions of the site, but stuck with the concept that they shouldn’t have separate versions of the site for different mobile devices.

Then they ran the numbers... They discovered that 95.8% of all of their mobile web traffic is coming from iPhones and the similar iPod Touch. That changed their mind and they just released their iPhone optimized version.

It’s certainly something to keep in mind when considering building a website with a mobile version.

See their posting about it which includes the breakdown of their mobile traffic.